Marketing – MKG390

Location: Sorrento

Website: mbsblucharter.com

Potential Projects:

• Expanding social media presence by creating content on Instagram through adding customer testimonials and highlighting the unique tourist sites.
• Developing a follow-up email system to increase the data analysis for future communications and marketing strategies.
• Utilizing the database of potential partners to focus on gaining partnerships with local hotels and American travel agencies.

 

Sample e-Portfolio: Alum Zoe Smith

Location: Sorrento

Website: syartgallery.com

Potential Projects:

• Keeping track of the page analytics for the Instagram and Facebook social media accounts as well as the gallery’s website.
• Researching e-commerce for businesses similar to the gallery’s (small-scale galleries that target a foreign, mostly American, audience).
• Creating visual material introducing the gallery or any special events/exhibitions to be distributed online or in local hotels, B&Bs, and other points of reference for tourists.

 

Sample e-Portfolio: Alum Samantha Threadgill

Location: Sorrento

Website: chrissima-tours.com

Potential Projects:

• Developing marketing videos to promote product offerings in a visually appealing format.
• Translating travel itineraries into clear and concise formats to attract an international consumer base.
• Implementing a marketing strategy to identify and target new customer segments through focused ads on google and social media.

 

Sample e-Portfolio: Alum Daniel Sher

Location: Sorrento

Website: conservatoriosorrento.com

Potential Projects:

• Managing the social media accounts for the hotel, taking photos, videos, and highlighting services.
• Assisting with the day-to-day operations of the back office including managing reservations and questions.
• Working with the guests and clients, and performing marketing research.

 

Sample e-Portfolio: Alum Audrey Herndon

Location: Sorrento

Website: villasilvana.it

Potential Projects:

• Taking control of both their Instagram and Facebook, while helping revise their website.
• Working with the head receptionist in checking-in guests.
• Researching the best photos to represent the Villa by looking through professional photos and posts the guests had tagged them in.

 

Sample e-Portfolio: Alum Jenna DeMott

Location: Massa Lubrense

Website: feelingitaly.com

Potential Projects:

• Assisting with English oral and written communication with tenants.
• Welcoming new clients to their rental homes and promoting other services offered by Feeling Italy.
• Developing a feedback strategy to better understand what the tenants enjoyed and disliked during their stay.

 

Sample e-Portfolio: Alum Jay Lovaas

Location: Sorrento

Website: thebookofdreams.net

Potential Projects:

• Designing new media aesthetics, photographing events, and brainstorming new marketing techniques.
• Managing appointments with clients and event organizing.

 

Sample e-Portfolio: Alum

Location: Sorrento

Website: bell-eventi.com

Potential Projects:

• Planning and maintaining the company’s instagram page.
• Designing postcards, brochures, and other documents.
• Conducting and analyzing quantitative and qualitative research of market competition.
• Leveraging influential connections to further expand Bell’Eventi throughout the Amalfi Coast.

 

Sample e-Portfolio: Alum Sofia Montalbo

Location: Sant’Agnello

Website: mediterraneosorrento.com

Potential Projects:

• Studying the company’s online marketing channels to get a feel for the brand image and mood portrayed.
• Researching the potential in foreign markets, where there is a demand for the luxury services that the hotel experience offers and their contacts.
• Laying out a strategy of how to reach your desired contacts/target audience, including direct emails, social media, website channels, etc. 

 

Sample e-Portfolio: Alum Lauren Moyer

Video Interview: Alum Carrington Windl

Location: Sorrento

Website: kontattosorrento.it

Potential Projects:

• Creating possible touristic services as well as content for social media, including website.

 

Sample e-Portfolio: Alum Laura Castro

Location: Sorrento 

Website: momosorrento.it

Potential Projects:

• Formulating plans, creating social promotions for Instagram and Facebook, and responding to positive and negative reviews on TripAdvisor and Facebook.
• Creating business cards and distributing them to local hotels and tourism spots.

 

Sample e-Portfolio: Alum Taylor B. Godbold

Location: Sorrento

Website: santannainstitute.com

Potential Projects:

• Creating a proposal with a strategy for targeting specific student group audiences in the U.S. university system
• Creating the necessary materials to execute the campaign – i.e. email prompts, brochures, social media posts, presentations, etc.
• Managing the schools TikTok account and staying consistent with the accounts style and message, aiming to promote the school’s mission, its programs, and highlights its unique qualities.

 

Sample e-Portfolio: Alum Alexandra Oakley