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    Communications – COMM390

    COMMUNICATIONS

    Local Online and Printed Publications - Positano News

    Location: Piano di Sorrento

    Web-site: positanonews.it

    Potential Projects: Interviewing business owners and locals on their experiences and writing articles for English-speaking tourists. Streamlining Positano News’s social media and creating a cohesive look for the company. Helping create posts that varied in content, and were also appealing for media users to look at. Collaborating to create a campaign that would ask users questions and encourage responses in the comments section on media websites.

    Sample e-Portfolio: Alumn Lauren Peters

    Boutique Hotel - Art Hotel Villa Fiorella

    Location: Massa Lubrense 

    Website: arthotelvillafiorella.com

    Potential Projects: Coordinating with Allumeuse PR and Communications agency on creating digital and video content intended to be used on the hotels social media platforms. Creating a Tik Tok account for the hotel, along with highlight reels of all of its attractions.

    Sample e-Portfolio: Alumn Sydney Mahon and Video Interview

    5-star Hotel - Hotel Mediterraneo

    Location: Sant’Agnello

    Website: mediterraneosorrento.com

    Potential Projects:

    • Creating templates to use for wedding menus and table place settings, both in Italian and English.
    • Creating a video to show what the weddings at the Hotel Mediterraneo are like and making three copies: one as display, one for social media, and one with music.
    • Working with other staff members to fix English errors on the website and Social Media platforms

    Sample e-Portfolio: Alum Victoria Pucci-Schaefer

    B&B - Antico Palazzo Scala

    Location: Sorrento

    Website: anticopalazzoscala.com

    Potential Projects:

    • Creating a new facebook page for the apartments and actively posting on it.
    • Posting pictures, stories, and highlight reels of the apartment and its local attractions on the current Instagram account.
    • Preparing 20 posts through Planoly that will automatically post every 2 to 3 times a week.

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